A LEGACY OF STAYING ONE STEP AHEAD

Breakside Real Estate Group began its career as Frontline Projects operating under the Frontline Real Estate Services umbrella of companies. Led by Frontline shareholder Danielle Reed for the past decade, Frontline Projects quickly established a name for itself by becoming an industry leader in the Fraser Valley and by working with some of the most well-respected builders and developers. Through hard work and the utilization of new methods, the Breakside team has sold over $1 Billion of real estate since inception.

Breakside was founded by Danielle Reed in February 2020 in order to provide an optimally structured project marketing platform and selection of services that would best cater to homebuilders and developers. Moving forward, Breakside and Frontline will function as affiliated companies, utilizing a strategic relationship and corporate synergies to achieve similar goals in this market.

The Breakside name stems from its roots as one of the original pioneering families of the City of White Rock, the Breaks. As a part of her family tradition, Danielle Reed is paying tribute to the rich legacy of development and construction in the new housing industry, while moving forward with a mission of excellence in real estate sales and marketing in the Fraser Valley and beyond.

Team

Danielle Reed – Personal Real Estate Corporation
Danielle Reed – Personal Real Estate Corporation
Principal
Breakside Real Estate Group
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Danielle Reed is the Principal of Breakside Real Estate Group, the residential sales and project marketing sister-company of Frontline Real Estate Services.

With over 20 years of experience in commercial and residential real estate, Danielle’s passion for real estate and her innate ability to execute marketing and sales strategies have made her essential to the success of award-winning communities across the Fraser Valley.

Danielle launched the residential project marketing division of Frontline in 2011, where she is still currently a shareholder. During her time with Frontline, she and her colleagues marketed and sold over $1 billion in new homes in the Fraser Valley on behalf of industry leading residential developers and home builders.

In early 2020, Danielle founded Breakside Real Estate Group to carry on this tradition of exceptional service and impeccable execution. Breakside offers an optimally structured platform and selection of services that best cater to the needs of homebuilders and developers. The long-standing strategic relationship between the experts at Frontline and Breakside continues to offer synergies for our mutual clients while we strive to achieve similar goals in this market.

Cristy Edmonds
Cristy Edmonds
Senior Vice President
Breakside Real Estate Group
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Cristy Edmonds is the Senior Vice President of Breakside Real Estate.

Cristy has been developing, planning, implementing, and executing sales and marketing strategies for new residential development projects for over 20 years. She works closely with developers to bring their homes to the right audience of buyers, while showcasing the unique characteristics of each community and neighbourhood.

Rob Reed
Rob Reed
Principal
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Rob joined the Breakside team in 2018 after working in sales and marketing with small and medium sized businesses throughout the lower mainland, including TSN radio, for over 25 years. As one of the key Principals at Breakside, his primary role is to oversee operations and ensure each division has the tools and resources required to be successful.  Rob is also a former university, professional and national level athlete and he draws from this unique experience incorporating  effective teamwork and a winning culture of elite sports into the business realm at Breakside.

 

Amy Rebodos
Amy Rebodos
Vice President Finance
Breakside Real Estate Group
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Amy is the VP of Finance for Breakside Real Estate Group. Amy brings 25 years of experience in the financial industry to her role and has held several senior roles in both privately held and publicly traded international companies.

Amy’s experience and knowledge in end-to-end retail and service processes guide her decision making and bring best of breed practices to the table for every project she is involved in. Her relationship-based style of leadership and client-based thinking ensures the success of our client’s projects, while her uncompromising work ethic, support of the company’s vision and professionalism strengthen our client relationships.

Amy is a licensed Realtor and holds a Financial Management Diploma from BCIT, as well as a Project Management Process Certificate from UBC Commerce.

Dawne Edwards – Personal Real Estate Corporation
Dawne Edwards – Personal Real Estate Corporation
Director of Sales and Marketing
Breakside Real Estate Group
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Dawne Edwards is the Director of Sales and Marketing of Breakside Real Estate Group.  She is responsible for overseeing all elements of the sales process, working closely with the management team to implement proven sales strategies maximizing overall sales success, cultivating, and building strong relationships, supporting all team members, and recruiting new sales talent.

Starting her residential real estate career in 2005, Dawne has over 15 years of real estate experience in both residential resales and development sales. Working as a sales manager with top developers in the Fraser Valley over the last 10 years, her proven experience and success in the industry coupled with her advertising and marketing background, she is a valuable asset to Breakside Real Estate Group.

Delia Schatz
Delia Schatz
Managing Broker
Breakside Real Estate Group
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Delia Schatz is the Managing Broker of Breakside Real Estate Group. Delia is an integral part of the firms operations that keeps the company running smoothly. With over 25 years of experience in the residential and commercial real estate industry, Delia benefits from a broad range of knowledge in many areas of real estate and management.

Previously working with a large residential and diversified real estate firm, Delia has worked with many personalities and top producers. Delia was also a past administrator for the Real Estate Institute of Canada, and has held a real estate license since 1994. Delia is currently serving on the Fraser Valley Real Estate Board Management Committee of Professional Conduct as well as the Brokers Council.

Delia brings a wealth of real estate, administrative and management experience that benefits our team. Her flexibility and management skills are an invaluable resource to Breakside.

Heather McClean
Heather McClean
Director of Operations
Breakside Real Estate Group
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Heather McClean is the Director of Operations of Breakside Real Estate Group. She is responsible for the division’s day-to-day operations at all residential project sites.

With nearly a decade of experience in the real estate industry, Heather is able to see each real estate transaction through to the final paperwork. Her attention to detail and experience in project management serve her in delivering excellent service to buyers and developers alike.

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